How to Measure a Marina's Revenue Per Linear Foot (RevPALF)

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We admit, it's not the easiest acronym to say, but RevPALF is a powerful one. Revenue per Available Linear Foot (RevPALF) is a combination metric of occupancy and average daily rate that enables you to assess your property's productivity over a given period of time.

What is needed to calculate a marina's RevPALF?

  1.  Total confirmed slip revenue
  2.  Total confirmed linear feet sold

How to calculate a marina's RevPALF

A marina's revenue per available linear foot can be calculated using the following formula:


That is: Revenue per foot (RevPLF) equals a marina's occupancy rate (ideally measured daily) times (multiplied by) their average daily rate.


You can find formulas for Average Daily Rate and Occupancy Rate at the bottom of this post.

If you've measured it right, your RevPALF should be something like $1.70/ft - though the number will vary widely be marina. RevPALF is the key to unlocking your marina’s potential revenue which, if you were gearing up to sell your marina, is a major factor in benchmarking your value. If you have a good comp set of similar marinas on the market you can compare yourself against that index. 

Even if you aren't selling your property, however, RevPALF is an incredibly helpful metric to understand for getting a view into your performance and opportunity. You can see if you are running ahead or behind your past averages and benchmark against peers in your comp set.  See the image below with sample data from a fictional marina.



Related Marina Metrics

  1. Occupancy Rate
  2. Average Daily Rate
  3. Downloadable worksheet on calculating marina metrics.



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